PEPSICO’S ROLLING REMEMBRANCE CAMPAIGN WILL BENEFIT CHILDREN OF FALLEN PATRIOTS FOUNDATION
May 12, 2016
In remembrance of military members who’ve lost their lives while serving the United States and in honor of the surviving families, PepsiCo has launched a 5,000-mile relay across the country that began in Seattle and will end in White Plains, N.Y. on May 24th to help spread awareness for Children of Fallen Patriots Foundation (Fallen Patriots). Using normal business routes, U.S. Military Veteran PepsiCo drivers will pass off a flag to each other at 31 different relay points.
"PepsiCo's partnership with Children of Fallen Patriots directly benefits military children of servicemen and women who have sacrificed everything for our country. Rolling Remembrance generates tremendous support and the awareness its brings about across the country helps us provide college scholarships and educational assistance to more of the estimated 20,000 children who have lost an active duty parent in the past 35 years,” explained Kendra E. Davenport, president of Children of Fallen Patriots Foundation. “We're very grateful to PepsiCo for their commitment to military families. They do more than just donate - they inspire people to get involved."
Fallen Patriots works to give children of the fallen hope and opportunity, especially the opportunities that come with a college education. Over 97 percent of those killed in action are men, leaving mothers, who earn on average less than $50,000 per year, with the financial responsibilities of raising a family. Fallen Patriots is committed to providing resources so children of the fallen can achieve their dreams.
The Rolling Remembrance flag was originally flown on a UH-60M Blackhawk Helicopter in Afghanistan during Operation Enduring Freedom 2012. As the flag moves from region to region, drivers and PepsiCo representatives will be showing their support locally by cheering on the drivers and taking photos to share on social media.
Awareness is not the only benefit for Fallen Patriots. While the Rolling Remembrance flag is relayed at each site, financial participation from the local community is encouraged. There are opportunities for anyone to get involved and support the Rolling Remembrance campaign: www.RollingRemembrance.com.
Last year, the Rolling Remembrance campaign raised over $50,000 for Fallen Patriots. While incredibly generous, nearly 20,000 children from all across America are still in need of future assistance. Fallen Patriots continues to work to honor those who are no longer with us by giving to those they left behind.
About Fallen Patriots
Children of Fallen Patriots Foundation honors the sacrifices of military heroes by ensuring the success of their children through college education. Since 2002, Children of Fallen Patriots has provided more than $12.3 million in total assistance, including college scholarships, supplemental grants and educational counseling to military children who have lost a parent in the line of duty. Nearly 20,000 children from all across America will need future assistance. Help today by visiting fallenpatriots.org.
Follow us on:
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.