By: Jonathan Garber | Markets Insider

March Madness 2019 tipped off on Thursday.

  • Each year Bloomberg runs a celebrity bracket challenge where participants donate $10,000 to charity and play for the cause of their choice.

  • Business Insider highlighted the Final Four picks of 17 Wall Street titans.

The road to the Final Four began on Thursday, and each year Bloomberg holds a bracket challenge where celebrity contestants each donate $10,000 for charity and play for a cause of their choice. This year's challenge has 52 contestants playing for a total of $520,000 that will be divvied up between the three most accurate brackets.

Of the 17 brackets from Wall Streeters highlighted by Business Insider, Duke was picked by nine to win the national championship. Atlantic Coast Conference rival Virginia was the second-most popular pick at five.

Three of the contestants, Ken Moelis, Glenn Youngkin, and Cliff Asness choose all four number-one seeds to make it to the Final Four in Minneapolis, Minnesota.

Without further ado, here are the picks of 17 Wall Street titans:

REUTERS/Lucas Jackson

REUTERS/Lucas Jackson

Firm: Moelis & Co.

Charity: Children of Fallen Patriots

National Champion: Virginia

Runner Up: Duke

Other Final Four picks: Gonzaga, North Carolina

Source: Bloomberg