STAMFORD, Conn., Nov. 26, 2018  — vineyard vines, the lifestyle apparel brand best known for its smiling pink whale logo, today announced its partnership with Children of Fallen Patriots, a foundation that provides college scholarships & educational counseling to military children who have lost a parent in the line of duty. Chosen as the brand’s charitable beneficiary for ‘Giving Tuesday’ on Tuesday, November 27, vineyard vines has created a special limited-edition t-shirt to which 100% of proceeds will be donated to the foundation. The limited-edition item is available for purchase exclusively at and retails for $48.00.


“As long-time supporters and board members of Children of Fallen Patriots, we could not be happier to partner with this organization and provide support to the children of fallen heroes,” said Shep Murray, vineyard vines CEO & co-founder. “Our troops, and their families, sacrifice so much for our country and we are thrilled to do our part in giving our thanks to their dedication.”

“We are honored to continue to support the Children of Fallen Patriots and give back the gift of education to our armed forces and their loved ones,” added Ian Murray, vineyard vines CEO & co-founder. “Philanthropy and education are pillars of our brand, and through our ongoing partnership with Children of Fallen Patriots we have been able to provide internships and full-time positions to the students within the vineyard vines organization.”

ABOUT vineyard vines®

The lifestyle apparel brand best known for its smiling pink whale logo was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at and at over one-hundred freestanding stores. vineyard vines is part of an active community on FacebookInstagramPinterestTwitter and YouTube.

ABOUT Children of Fallen Patriots

Children of Fallen Patriots Foundation honors the sacrifices of our fallen military heroes by ensuring the success of their children through college education. Since 2002, Fallen Patriots has provided approximately $26 million in total assistance, including college scholarships and educational counseling to over 1,250 military children who have lost a parent in the line of duty. Nearly 20,000 children from across America will need future assistance. Help today by visiting