What is Rolling Remembrance?

First started by PepsiCo in 2015, Rolling Remembrance is a 8,000+ mile long relay of an American flag from Seattle to New York to benefit the Children of Fallen Patriots Foundation. Using normal business routes, PepsiCo's extensive network of U.S. Military Veteran drivers will pass off a flag to each other at different relay points. The flag was on a UH-60M Blackhawk Helicopter on a combat mission in support of U.S. and Coalition ground forces in the Kandahar Province of Afghanistan during Operation Enduring Freedom in 2012. The Rolling Remembrance campaign occurs during April, Month of the Military Child and May, Military Appreciation Month.

Rolling Remembrance Route

“Rolling Remembrance allows us to recognize the sacrifices of veterans and their families and contribute to a cause we believe in deeply,” said Jim Farrell, PepsiCo Vice President of Logistics, Distribution and Transportation. “It is an honor to also have the ability to involve our own employees who have served their country, whether it’s by giving them the opportunity to drive a leg of the trip or organizing events along the route.”

“Rolling Remembrance allows us to recognize the sacrifices of veterans and their families and contribute to a cause we believe in deeply,” said Jim Farrell, PepsiCo Vice President of Logistics, Distribution and Transportation. “It is an honor to also have the ability to involve our own employees who have served their country, whether it’s by giving them the opportunity to drive a leg of the trip or organizing events along the route.”

  • April 23: Las Vegas, Nevada

  • April 25: Los Angeles, California

    • 8:30 a.m. Stater Bros Event

  • May 3: Dallas-Fort Worth, Texas

    • 10:00 a.m. Frito HQ Event

  • May 5: Plano, Texas

  • May 7: Tampa, Florida

    • 10:30 a.m. Tropicana Event

  • May 9: Fort Bragg, North Carolina

    • 8:30 a.m. & 11:00 a.m. Pepsi Bottling Ventures

  • May 10: Washington D.C.

  • May 13: Whiteplains, New York

    • 1:00 p.m. Pepsi Spin-a-Thon

  • May 14: Chicago, Illinois

    • 8:00 a.m. Pepsi HQ Event

  • May 21: Jersey City, New Jersey

    • iHop Event

  • May 23: White Plains, New York

    • 11:00 a.m. Closing Ceremony

To date, PepsiCo has raised approximately $860,000 to provide college scholarships and educational counseling to military children who have lost a parent in the line of duty.


What is Fallen Patriots?

Our mission is to provide college scholarships and educational counseling to military children who have lost a parent in the line of duty.

The vision of Children of Fallen Patriots Foundation is to ensure that every such child receives all necessary college funding. We are dedicated to serving the families of combat casualties and military training accidents as well as other duty-related deaths. 

Approximately 20,000 children have lost an active duty parent in the military over the last 35 years.  $500 million is needed to cover the gap between government assistance and the actual cost of a degree, with the average gap per child being $32,000 for a 4-year college degree.